Making Childbirth Safer: It Takes a Sales Force
              Birth attendants on the frontline of childbirth delivery in India’s  public hospitals work under challenging circumstances. One on one  coaching is the core of a childbirth safety improvement trial involving  these health care workers in the northern state of Uttar Pradesh.  Source: PSI/Ariadne Labs                   Font Size                Print     January 12, 2015         Making Childbirth Safer: It Takes a Sales Force  Atul  Gawande ,          Vishwajeet Kumar ,          Ruth Landy ,          Mariam Claeson      January 12, 2015                                  “The mother and her newborn are safe in my hands!” Ishrawati, a birth attendant at a remote health center in northern India, is feeling confident, and in many ways that’s surprising.   Like millions of mostly female health workers delivering babies in the world’s poorest communities, Ishrawati works under conditions of chronic scarcity. No heating in her facility during freezing winters; no air condit...