Making Childbirth Safer: It Takes a Sales Force
Birth attendants on the frontline of childbirth delivery in India’s public hospitals work under challenging circumstances. One on one coaching is the core of a childbirth safety improvement trial involving these health care workers in the northern state of Uttar Pradesh. Source: PSI/Ariadne Labs Font Size Print January 12, 2015 Making Childbirth Safer: It Takes a Sales Force Atul Gawande , Vishwajeet Kumar , Ruth Landy , Mariam Claeson January 12, 2015 “The mother and her newborn are safe in my hands!” Ishrawati, a birth attendant at a remote health center in northern India, is feeling confident, and in many ways that’s surprising. Like millions of mostly female health workers delivering babies in the world’s poorest communities, Ishrawati works under conditions of chronic scarcity. No heating in her facility during freezing winters; no air condit...